Sarah Burton named as Alexander McQueen’s successor


The fashion group Gucci has appointed Sarah Burton as creative director at Alexander McQueen, the label whose creator killed himself in February.

After McQueen’s death the idea that the label could not live on without him was soon quashed by its owners. It was apparent that the brand still had vast commercial potential.

The appointment of Burton comes as no surprise. She had been the late designer’s right hand woman and in October directed his last unfinished collection presented during Paris fashion week.

The 16 outfits were 80% finished at the time of McQueen’s death and under Burton a design team of five was able to complete the collection, which received critical acclaim.

Today Jonathan Akeroyd, the Alexander McQueen chief executive, praised Burton’s talent and “deep understanding of his [McQueen’s] vision”.

“We are ready to enter a new phase in the brand’s history,” Akeroyd said.

Burton grew up in Manchester and studied at Central St Martin’s College in 1997. She joined the McQueen design studio a year before she graduated. In 2000 she was appointed its head of womenswear design.

Burton said: “The creation of modern beautifully crafted clothes was at the heart of Lee’s vision. I intend to stay true to his legacy.”

Burton will present a pre-collection in June and her first full spring collection in Paris in October. The Gucci group is set on expanding the Alexander McQueen business, which will launch a men’s underwear collection under licence next month.

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